ONB Productions
Branding a small production company
ONB, short for "Off North Broadway," is a production company started by a filmmaking peer at DePaul. I was approached to create a logo and a YouTube intro clip for the group.
Research & Initial Designs
To start this project, I researched logos for other production companies currently out in the world. I noticed many of them had a camera or something to do with film equipment in their logo designs. For my initial tests, I wanted to create a logo that replicated a film reel in a way. I also wanted to play a bit with their name being based on a street, and tried designs with a street sign.
Final Design
After talking with the client, he decided to go in the street sign direction, with just a few minor changes. Once the logo was finalized, the client provided a soundtrack to which the sign should be animated for the YouTube intro. I thought the soundtrack would fit well with a flickering street sign. The client agreed that it worked well.